As families become more diverse, advertisers are starting to reflect that emerging reality in television commercials. That’s not always going over well with some viewers. Graham cracker maker Honey Maid received a flood of negative comments over its recent “This Is Wholesome” ad spot, which featured gay and mixed-race parents.
The ad showed images like this:
But some people were offended and found it in bad taste. They wanted Honey Maid to stop showing the ad:
The advocacy group One Million Moms said its members were “highly offended” by HoneyMaid’s “disrespect of millions of American families by supporting the homosexual agenda.” The American Decency Organization, compared the company to Satan.
Honey Maid: Love
We made a commercial about what makes families, family. And we received a lot of comments. See what we did with them.
